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Radical Certainty

The data market claims human experiences as an exploitable raw material. Algorithms calculate an accurate profile of who we are and predict who we will become. The prediction economy has interfered with our lives far beyond the digital. Striving for full certainty the aim is no longer to only predict but to control our behaviour.

Alexandra Auer examines in her master-thesis the mechanisms behind the prediction economy and presents measures to reimpose democratic mechanisms.
Basel, 2021