Beyond the smile. Design of a campaign to raise awareness about depression
«Beyond the smile» is a campaign specially designed for people with loved ones or family members who are suffering from depression. The relatives want to help, but they often don’t know how to act or what would be the most suitable action to take. What to do beyond being nice? Based on «Duri», the mascot of the campaign, a set of communication instruments
have been created that break the emotional barriers and should help to take the first step to find professional help.