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The foundational tool for realising such propositions in a precise and focused way is the act of seeing Rather than referring to the sense of sight or visual perception, the act of seeing builds on the concept an intuitive act that any designer performs when directing design ideas towards aesthetic goals. Therefore, the research presented in this thesis is aimed to systematically explore the act of seeing The most important contributions of this research are: 1) The hypothesis that the act of seeing is a B3: Action; act of seeing 1: lining Action; act of seeing 2: curving Action; act of seeing B9: Action; act of seeing 1: lining Action; act of seeing 2: curving Action; act of seeing F1 Action; act of seeing 1: voluming Action; act of seeing 2: positioning Reaction; act F5 Action; act of seeing 1: voluming Action; act of seeing 2: dragging Reaction; act of F4 Action; act of seeing 1: voluming Action; act of seeing 2: adding Action; act of seeing