Queering the Norm
If equality is to be achieved in society, it must also be achieved in clothing. Design decisions in fashion have produced male and female closures that are reproduced and influence social coexistence up to and including legal customs issues. Jeans, for example, whether produced for women or men, are only made with a male closure. This has the simple reason that the import of men’s clothing is subject to lower customs duties than women’s clothing declared as luxury goods. Beside that, binary Western closures exclude (rhetorically) socially marginalized groups and persons who position themselves outside the binary gender spectrum.
«I greatly appreciate the Swiss Cultural Entrepreneurship initiative because it shows that the combination of meaningful work in an entrepreneurial environment does not have to contradict each other. Quite the contrary, the areas complement each other – if the right resources are used. The former students are supported with a variety of hands-on examples to successfully implement their ideas in a company.»
Through its incentive programme Swiss Cultural Challenge, the initiative Swiss Cultural Entrepreneurship supports creative personalities, cultural practitioners and initiators who wish to advance their founding idea and are ready to assume responsibility for themselves and society. In the critical phase between studying and a professional career in art and design, the initiative backs the requisite steps in project and business development through offering workshops in communication, law, finances, individual mentoring as well as discursive formats and exhibitions.
Regardless of whether a project just needs a few finishing touches, whether a new format is being developed, or whether the venture is still in its infancy: the capacity-building programme provides time and space for creative and cultural workers to test and experiment– always with the current societal challenges in mind. Swiss Cultural Challenge advocates a transdisciplinary, diversitary and cooperative approach. It provides guidance to projects after graduation, enables encounters, provides space for critique, inspiration, and experimentation for the purpose of sharpening and enhancing a proposed business idea. Collaboration partners include like-minded experts and initiatives as well as museums, business companies and associations, as well as foundations.