Next Generation
Titel
Scripted Logic
Datum
Inventarnummer
#neos-NextGen2025.kq5qmo91
Autor/en
Zhang, Zuheng (Author)
Oplatek, Jiri (Teacher)
Serra, Bérénice (Teacher)
Hollaus, Invar Torre (Teacher)
Davis, Theodore (Teacher)
Abstract
This project explores how script writing dynamics – angle, continuity, pressure, rotation, speed – can convey narrative beyond language. Inspired by Chinese calligraphy and asemic writing, it repositions non-semantic mark-making within a 2025 design paradigm. Grounded in semiotics, graphonomics, and semantics, it frames script as a visual syntax, creates variable fonts and interaction-transform writing into an expressive, adaptive storytelling tool.
Notes
eigene Websites, Social Media etc.
https://www.instagram.com/zudi_gd
eigene Websites, Social Media etc.
zuheng.gd@gmail.com
Metadata
Rights All rights reserved. Free public access at FHNW websystems(including IRF, InK, Websites).
Key kq5qmo91
DateAdded 2025-06-13T14:09:31+00:00
DateModified 2025-09-12T14:01:30+00:00
Subtitle Enhancing Narrative Power through Writing Dynamics
WorkType MDes International Master of Design
Event Next Generation 2025
CourseType Seminar