Abstract
Perceptions of Beauty (where beauty is not limited to physical attribute, but to a more open interpretation of a statement of equivalence of any object or idea); this work is situated in the field of design but I have chosen to marry this with a sociological out-look. As graphic design is influenced and acts as an influence on consumerism in society – sociology gives a look into the approach that allows us to see the objective difference through a kaleidoscope of theories and practices. Regarding that observation and my hypothesis derives my research question: How does advertisement design enforce a norm through aesthetic of reception?