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The Body + The Lens: Shrink, Wax, Purge, Bleach.

Payne, Tyler
"The Body + the Lens: Shrink, Wax, Purge, Bleach" was a creative practice research project that investigated the relationship of (white) women’s embodiment to the lens of gendered advertising. To focus the research, a recently mainstreamed group of female cosmetic rituals were chosen — body-contour wear (SPANX), Brazilian waxing, salt-water cleansing, and fake tanning. The intent of the research was to interrogate the relationship between these body-correcting practices and the idealized image of the "Glossy Magazine Girl" — i.e. preternaturally thin, hairless, and unblemished by shades darker than pink — which now appear with more frequency in women’s everyday life, and have reconfigured the social construction of female gender. The (artistic-research) response to the subject matter was a series of video and photographic works in the genre of self-portraiture. These works attempted to critique the new norms of embodiment emerging through these practices through the researcher’s parodic undergoing of the cosmetic rituals themselves. This "carnal" methodology, following from the methodology of Louis Wacquant, is one that embodies the researcher in the social practices being researched, i.e. body-correcting practices. This method produced research results — embodied and affective — not available to purely observational research, which should interest the artistic research community and feminism generally. The images and videos de-fetishize and denaturalize the embodied product of the cosmetic rituals. My studio-led research reveals the intractable, comic "failures" in the face of the demands placed on the everyday performance of women’s gender. By doing so, it turns these failures to affirmation, as well as critique of the gender norm these practices construct
18/01/2019
https://www.researchcatalogue.net/profile/show-exposition?exposition=493639

Affiliation: RMIT University

Tags

art feminism artistic research carnal sociology commercial photography commodity fetishizm contemporary art creative practice research feminist art feminist epistemology feminist media studies media studies parasocial interaction theory the female gaze the male gaze video video art applied fine performing arts issue 17 jar - journal for artistic research

Queries

Applied Fine Performing Arts - JAR - Journal for Artistic Research - Issue 17 Applied Fine Performing Arts - JAR - Journal for Artistic Research Applied Fine Performing Arts catalog - mediathek catalog - network catalog - Artists catalog - HGK catalog - HGKplus

Full spec

AccessDate
2021-04-14T13:15:44Z
DOI
https://doi.org/10.22501/jar.493639
DateAdded
2021-04-22T13:14:45Z
DateModified
2021-08-10T11:55:38Z
Issue
17
Key
3Z6R42RU
Language
en
LibraryCatalog
www.researchcatalogue.net
PublicationTitle
Journal for Artistic Research
Rights
Open Closed
ShortTitle
The Body + The Lens

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